Small Business Marketing Strategies All-in-One For Dummies

Transform your small business into a revenue-generating machine with this step-by-step marketing resource 

Running a small business is a fun and rewarding experience. It?s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. 

In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company?s next marketing campaign. But don?t worry?with Dummies, it?s all about learning made easy. 

You?ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you?ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. 

In this book, you will: 

• Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals 
• Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing 
• Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix 
• Evolve past gut instincts and measure your results with hard data and reliable metrics 

Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It?s a must-read for any small business owner trying to grow their company.  

Introduction 1

Book 1: Setting Up Your Marketing Foundation 5

Chapter 1: Framing the Marketing Process 7

Chapter 2: Defining Your Customers 17

Chapter 3: Sizing Up the Market 49

Chapter 4: Setting Your Goals 61

Book 2: Getting Started with Your Campaign 73

Chapter 1: Tech Tools to Have 75

Chapter 2: Making the Business Case for Social Media 105

Chapter 3: Plotting a Social Media Marketing Strategy 131

Chapter 4: Managing Your Cybersocial Campaign 157

Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179

Book 3: Content Is King: Content Marketing 235

Chapter 1: Growing Your Brand with Content 237

Chapter 2: Creating a Content Marketing Strategy 259

Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277

Book 4: Using Social Media 301

Chapter 1: Marketing and Communicating with Twitter 303

Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325

Chapter 3: It’s All in Your Image: Instagram and Pinterest 349

Chapter 4: Marketing Yourself and Your Business with LinkedIn 373

Chapter 5: Being Prepared for What’s Next 389

Book 5: Incorporating Traditional Marketing 415

Chapter 1: Creating Marketing Communications 417

Chapter 2: Generating and Placing Print and Outdoor Ads 435

Chapter 3: Broadcasting Your Message 455

Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469

Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487

Book 6: Measuring Results 505

Chapter 1: Delving into Data 507

Chapter 2: Comparing Metrics from Different Marketing Techniques 523

Chapter 3: Making Decisions by the Numbers 545

Index 559

The U.S. Chamber of Commerce is the world's largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Join Small Business Nation today, at uschamber.com/joinsbn.