Strategic management: a managerial perspective, 2nd ed 1999

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Language: Anglais
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912 p. · 26.1x21.1 cm · Hardback
This book provides concepts and tools to aspiring managers who wish to add value to their companies by making strategically sound decisions, whatever their functions and responsibilities. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to the competitive advantage of firm may have within its own structure.