Strategic Management: Concepts and Cases (2^nd Ed.)
Pearson New International Edition

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

For undergraduate and MBA strategic management or business policy courses.

This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

NEW! www.MyStratLab.com

Your Strategic Management course is personalized by you and NOT the same as the course taught down the hall. So, shouldn’t your online resources be personalized as well?

MyStratLab organizes course resources so students can do strategy, no matter what your approach.. It provides robust case teaching, case learning and case analysis tools PLUS chapter specific study plans for students.MyStratLab is the ONLY Strategic Management tool that includes:

• Chapter based Readiness Quizzes
• Cases (almost every single case from the book is posted online)
• Case Teaching Notes
• Case Analysis Tools
• Financial Templates
• Team Evaluation Tools
• Interactive “How Would You Do That’s”

NEW! Interactive “How Would You Do That’s”

With this interactive feature, students have a chance to place themselves into role of a strategic decision maker at a well-known (and interesting) company. Using Excel or Interactive media, HWYDT’s clearly show students the interdependence of formulation and implementation and lets them practice their decision-making skills. Examples include:

· Mapping Your Social Network; Chapter 2

· Creating a Value Curve; Chapters 3 and 6.

NEW! Emphasis on Financial Implications and Decision-Making

Key Economic Indicator Ratios are included at the front of the book with accompanying Excel based financial templates and selected case financials can be found at www.mystratlab.com.

NEW! Chapter Opening Vignet