Strategic Stakeholder Engagement
Auteur : Anastasi Chris
Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?
Do you need to know how to engage with decision-makers in government and other key influencers?
Are you looking to pursue or advance your career in Public Relations?
Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact.
Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.
1. Setting the scene for strategic stakeholder engagement 2. Decision-makers 3. Key influencers 4. Stakeholder engagement processes 5. Organising for stakeholder engagement 6. Delivering the engagement strategy and programme 7. Reflection
Chris Anastasi is one of the UK’s leading corporate experts on Stakeholder Engagement and Government Affairs. He has also been an academic and an advisor to national and international institutions, and held a number of executive and non-executive roles for various organisations.
Date de parution : 06-2020
15.6x23.4 cm
Date de parution : 03-2018
15.6x23.4 cm
Thèmes de Strategic Stakeholder Engagement :
- communication (externe et interne) / publicité / relations publiques
- Initiation à l'économie, théories et études économiques
- Économies et politiques économiques mondiales : relations économiques internationales / douanes, exportation
- analyse, budget, trésorerie, financement, investissement, gestion prévisionnelle
- organisation de l'entreprise, généralités
- direction / stratégie d'entreprise
- marketing
- gestion du personnel et des ressources humaines - relations humaines - formation - salaires - ergonomie
Mots-clés :
UK’s Nuclear; EU ETS; Public relations; UK’s Economic Activity; Public affairs; UK’s Nuclear Industry; Stakeholder engagement; UK’s Climate Change Activity; Internal communication; UK Infrastructure; Policy regulation; UK’s Supreme Court; Decision making; post-Brexit UK; strategy; UK’s Climate Change; politics; UK’s Decision; institutions; Notable NGOs; government; UK Target; UK’s Referendum; Energy UK; Strategic Stakeholder Engagement; EU Emission Trading Scheme; EDF Energy; UK Operation; Stakeholder Engagement Programme; British Energy; UK Business; GDF SUEZ; High Level Advisory Board