The 21st Century Meeting and Event Technologies
Powerful Tools for Better Planning, Marketing, and Evaluation

Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today?s meetings and events, such as

• How to harness the power of social media



• How to use crowdsourcing effectively



• How to choose appropriate room layout design software



• How to manage and use guest-generated content



• How to measure and evaluate your success



• How to choose meeting registration software



• How to promote your meeting with blogs, websites, podcasts, and more



• How to hold virtual meetings and events



• How to use search engine optimization to advantage

The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.

Faculty may request an examination copy from info@appleacademicpress.com. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Foreword by Corbin Ball. Preface. Introduction. Part I: The Traditions and Trajectory of Meeting and Event Technology. 1. The History of Meeting and Event Technology. 2. Using the Right Technology for the Right Purpose . 3. Meeting and Event Search Engine Optimization. 4. Venue and Suppliers Search Technology. Part II: Meeting and Event Technology for Design, Planning, and Evaluation. 5. Meeting and Event Design Technology. 6. Meeting and Event Administration Technology Solutions (Intranet and other internal solutions) . 7. Virtual Meeting and Events. 8. Evaluation of Meeting and Event Technology. Part III: Successful Marketing of Meetings and Events through Technology. 9. Marketing with Wikis, Websites, Blogs and Podcasts. 10. Meeting and Event Social Media and Network Technology Solutions. 11. Mobile Applications for Meeting and Event Marketing. 12. Guest-Generated Content. 13. Registration and Transaction Systems. 14. Crowdsourcing for Events. Part IV: The Future of Meeting and Events Technology: Case Studies and Additional Resources. 15. Futuristic tech trends that will influence our events. Meeting and Event Technology: Case Studies.

Seungwon "Shawn" Lee, PhD, is currently assistant professor at the Center for Sport Management, Tourism and Events Management, at George Mason University in Manassas, Virginia. Professor Lee's professional work and research focuses on meeting/event management and the impact of technology on site selection and meeting management. He has a very unique combination of education and work experience that leads to his current research and teaching specialty with a BS in computer science engineering, an MTA in tourism and hospitality management, and a PhD in tourism and hospitality management. He spent five years as a computer programmer and assistant manager of technology professional development and IT strategy planning team for SAMSUNG in South Korea. He worked as a convention/meeting coordinator for the Association of Science and Technology Centers and director of special events for Korean-American Centennial National Gala in Washington, D.C. He also worked as a meeting technology research specialist for Continuing and Professional Education at Virginia Tech.

He has published his research in the areas of meeting/convention/event management and impacts of Information and Communication Technology (ICT) on the meeting/event industry in the Journal of Convention and Event Tourism (JCET), the Journal of Hospitality and Tourism Technology (JHTT), Event Management (EM), Tourism Review International (TRI), Current Issues in Tourism (CIT), and the International Journal of Event and Festival Management (IJEFM). He also presented his research at the International Council on Hotel, Restaurant and Institution Education (I-CHRIE), International Special Event Society (ISES) Annual Professional Development Conference, International Hospitality and Convention Expo, and the Educational Technology Leadership Conference.

Dr. Lee is the recipient of the 2013 GMU Teaching Excellence "Teacher of Distincti