The Business of Sharing, 2015
Making it in the New Sharing Economy

Providing a colorful insight into the people at the forefront of the emergent Sharing Economy, a movement predicted to already be worth around $26B a year, this book gives vital advice to anyone thinking of starting or investing in a collaborative consumption business. The first of its kind, written by an author on the forefront of this new trend.

Prologue: The Billion Dollar Moustache 1. Architects: Building on New Ground 2. We the People: Selfish Sharers 3. Founders: Visionaries and Doers 4. Investors: All Bets are On (All $3 Billion Of Them) 5. Corporates: Angry, Afraid - and In 6. Governments: Fits and Starts Epilogue: A Shared Future?

Alex Stephany is the CEO of JustPark (formerly ParkatmyHouse), one of Europe's most renowned sharing economy businesses. Backed by the venture capital arm of BMW and Index Ventures, JustPark is the world's largest website for shared parking with over a million customers. Educated at Oxford University where he read English, Stephany is also a mentor at TechStars, a leading tech accelerator programme. Stephany and JustPark have been featured by ABC, CNBC, NPR, The Daily Telegraph, The Financial Times, The BBC, Wired, The New York Times and Bloomberg among many others.