The Financial Times Guide to Business Start Up 2019/20 (31st Ed.)
The Most Comprehensive Guide for Entrepreneurs
The FT Guides Series

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Language: English
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448 p. · 16x23 cm · Paperback

 ‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph

 

‘The Wisden of the small business world, threaded through with common sense practical advice.’

The Daily Mail

 

‘A must for any small business owner.’

Federation of Small Businesses

 

Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget.

 

●   Get everything you need to know to start up and run your business

●   Comply with the most up-to-date financial, tax and legal requirements

●   Find out how to fund your business, whether through traditional channels or online platforms

●   Discover how to develop your idea and refine your business model

●   Build your online presence, benefit from social media and advertise effectively online

 

Make your business a success with The Financial Times Guide to Business Start Up.

  • 1 You and your ideas
  • 2 Less than 100 per cent
  • 3 Who will buy?
  • 4 Are you sure?
  • 5 Timing the jump
  • 6 The business plan
  • 7 Getting ready to start
  • 8 Off the peg
  • 9 Franchises
  • 10 Beating the pirates
  • 11 Names and brands
  • 12 Getting the message across
  • 13 Getting new customers
  • 14 Building customer relationships
  • 15 How to set a price
  • 16 Choosing your workplace
  • 17 Professional back-up
  • 18 Getting the right staff
  • 19 Your rights and duties as an employer
  • 20 Your business and the environment
  • 21 Insurance
  • 22 Forecasting
  • 23 Raising the money
  • 24 Staying afloat
  • 25 Moving ahead
  • 26 Not waving but drowning
  • 27 Keeping the record straight
  • 28 Tax
  • 29 VAT
  • 30 Pensions and retirement

Sara Williams is a former investment analyst and financial journalist. She has contributed many articles on finance and tax for national newspapers and for a number of years wrote for Which?, including the Which? Tax-Saving Guide.

 

Sara is the founder of Bonhill Group plc, an Aim-listed media and events business. For around 20 years she was first the CEO and then the Executive Chair. Its titles include SmallBusines.co.uk, Information Age, What Investment and Growth Company Investor.

 

During her entrepreneurial career, she has founded a business, taken it public, raised money from a variety of sources, launched new products and brands, built databases and acquired other companies.