Description
The Psychology of Financial Consumer Behavior, 1st ed. 2019
International Series on Consumer Science Series
Author: Maison Dominika
Language: EnglishSubjects for The Psychology of Financial Consumer Behavior:
236 p. · 15.5x23.5 cm · Hardback
Description
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- What does it mean “to be rich”?
- Objective (salary) vs. subjective financial situation (perception) – two dimensions of a financial situation.
- The relation between an objective (salary) and subjective (perception) financial situation with satisfaction of life.
- About the psychological backgrounds of financial satisfaction – what psychological factors influence our perception of financial satisfaction?
- The relation between financial satisfaction and different financial behavior (saving, spending, insuring, taking and paying back debts).
- Why some people spend money easily and others have a problem with it?
- The subjective value of money – what influences our perception that something is cheap or expensive?
- Money Spending Style (MSS) – presentation of our own model of financial management styles:
- Money Spending Style – the difference between wasting money and the pleasure of spending;
- Money Spending Style – the difference between being tight with money and money management.
- Money Spending Style Scale – presentation of our own scale to measure MSS.
- The relation between our Money Spending Style and different financial behaviors: success in saving, openness to taking debt, skills for paying back debts.
- Symbolic vs. functional values of money.
- Why everyone is not equally open to use cashless transactions.
- “Love for money” – psychological barrier in using cashless transactions.
- Presentation of Love for Money Scale (LfM Scale).
- The relation between Love for Money and different financial behaviors (saving, spending, investing, using financial products, insuring).
- Why people don’t spent all the money they have – motivations underlying saving and investing.
- Different strategies for saving.
- How to have success in saving – fit between strategy and personality traits.
- Goals of saving as motivating factors for saving.
- Investing – higher level of saving.
- Investing vs. openness to risky decision-making.
- How to make people save more and invest wisely – the role of financial education.
- Different attitudes toward loan and debt.
- Motivations and emotions underlying raising loans, paying it back conscientiously, or having problems with debt.
- What makes people successful in debt management?
- Segmentation of debtors – presentation of representative nationwide survey results: Forgetful (27%); Indebted to others (24%); Careless (19%); Lost in finances (18%); Intentional Avoiders (12%).
- Debt management style in different segments of debtors.
- Time perspective theory – the sense of psychological time and its’ relation to financial behavior.
- Why everybody is not thinking about the financial future – lack of imagination or lack of psychological skills?
- Discrepancy between attitude toward insurance and having insurance.
- Pension – assuring the future or unnecessary threat?
- Responsibility for retirement – what I get or what I create?
- Understanding taxes – relation between paying and demanding.
- Knowledge about taxation system and understanding it.
- Tax avoidance behavior – motivations and strategy.
- The relation between financial knowledge and good financial functioning.
- The role of financial education – providing the knowledge vs. training the skills.
- Financial education of children – the role of parents, family and schools.
- Long life learning – financial education in all stages of life.
- Education activities of financial institutions – CSR campaigns.
Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior.
Combines theory and real-world applications for studying consumer behavior
Authored by a scientific researcher with years of practical experience in the finance industry
Analyzes consumer behavior using a variety of methodologies including surveys and qualitative research