Description
The Public Relations Handbook (6th Ed.)
Media Practice Series
Coordinator: Theaker Alison
Language: EnglishSubjects for The Public Relations Handbook:
Keywords
Public Relations Practitioners; PR; The PR Handbook; PR Campaign; The Public Relations Handbook; PR Practitioner; CIPR; Public Relations; UN; Alison Theaker; Professional Development; Reputation Management; Public Relations Activities; Sarah Roberts-Bowman; Public Relations Professional; Ian Somerville; Financial PR; Sahla Aroussi; PR Evaluation; Anne Gregory; Political PR; Emma Wood; PR Industry; Heather Yaxley; Vice Versa; Mairead McCoy; UK Consumer; Peter Walker; Public Engagement; Philip Young; Strategic Communication Management; Liam FitzPatrick; Crisis Communication Management; Mark Phillimore; IC Team; Simon Wakeman; IC Manager; Michael Frohlich; UK Charity; Loretta Milan; Lucky Strike; David Hamilton; CSR Communication; Globalisation; CI Management; Strategic public relations; Corporate Communications Function; Social media age; Activism
Publication date: 10-2020
· 17.4x24.6 cm · Hardback
Publication date: 10-2020
· 17.4x24.6 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats? and Dogs? Home.
Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Contents
Part 1 The context of public relations
- What is public relations?
- Public relations and communications
- Public relations, politics and the media
- Public relations and management
- Ethics, professionalism and regulation
- Public relations and corporate communication
- Public relations and corporate identity
- Risk, issues and crisis management
- Public relations and corporate social responsibility
- Measurement and evaluation
- Public relations and globalisation
- Media relations in the social media age
- Internal communications
- Financial communications
- Public sector public relations
- Consumer public relations
- Business to business public relations
- Public relations and engagement in the not for profit sector
- Using new technology effectively in public relations
- Activism and public relations
- Future challenges for public relations
Sarah Roberts Bowman
Sarah Roberts-Bowman
Sarah Roberts-Bowman and Gloria Walker
Anne Gregory
Alison Theaker
Part 2 Strategic public relations
Sarah Roberts-Bowman and Gloria Walker
Emma Wood
Heather Yaxley
Antonio Marques Mendes
Mairead McCoy
Averill Gordon
Part 3 Stakeholder public relations
Philip Young
Liam Fitzpatrick
Annette Spencer
Susan Kinnear
Michael Frohlich
Loretta Milan
Alan Anstead
Heather Yaxley
Philip Young
Part 4 Shaping the future
Alison Theaker
Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.