Women, Sustainable Entrepreneurship and the Economy A Global Perspective Women and Sustainable Business Series

When a woman decides to become an ?entrepreneur,? she starts her business with a sense of excitement, freedom, wealth, happiness, prestige; however, these feelings can soon turn to fears over debt, difficulties, unpaid invoices, stress, and uncertainty.

Being an entrepreneur means taking risks, making decisions, adapting management styles in line with developmental needs, clashing with rivals, being more agile than competitors, negotiating risky scenarios, following business trends, capturing new opportunities before, and being better than the competition.

If a woman wants to be successful as an entrepreneur, she needs to have a business education, undergo continued professional development, and have patience and emotional intelligence.

Supporting women in their entrepreneurial activities has been shown to positively affect the economy, which is why governments pay special attention to opening new funding opportunities and training programs for women who want to start or develop a business. Female entrepreneurship has individual characteristics because of those aspects of the business which are affected by cultural, technological, legislative, social, and historical developments. This book discusses the relationship between female entrepreneurship and the economy, and academic authors from developing countries such as Brazil, Turkey, Albania, Kosovo, Portugal, and Malaysia analyze the developments encompassing women and entrepreneurship in their respective countries.

The authors discuss the regulatory frameworks of each country to show how these either help or hinder female entrepreneurship, and consequently, the place of women in the economy.

Women and entrepreneurship is an emerging theme, and this book is a must-read for researchers from both developing and developed countries.

Acknowledgements

List of Contributors

Author/Editor biographies

List of figures

List of tables

Preface

Introduction

Liliane Segura, BRASIL, Kıymet Tunca Çalıyurt, TURKEY

PART I Regulations And Institutions On Women Entrepreneurship And Economy in The World

Chapter 1: Community Engagement in Relationship Marketing Practices Of Sarawak Women Entrepreneurs

Carolina Sandra Giang, Gluma Saban, Corina Joseph, Roshima Said, MALAYSIA

Chapter 2: (Wo)Men Workers And Unions In TURKEY: The Reproduction Of Gender

Seyhan Bilir Guler, Ilke Oruc, Pinar Keles, TURKEY

Chapter 3: Women In Business And Management: Case Study Of Kosovo

Artë Kastrati, Samire Sahiti, KOSOVO

Part II: Women Entrepreneurship: Country Cases

Chapter 4: Modateca Social Fcap: Apprehending Entrepreneurship

Izabele Barros, Doutoranda Ana Rita Valverde Peroba, Maria Do Livramento Aguiar, Nayade Kennedy Sales Dos Santos, BRASIL

Chapter 5: Challenges Faced By Female Entrepreneurs

Dafina Abdullahu, KOSOVO

Chapter 6: Women’s Enterpreneurship - Source For Livelihood Opportunities In Rural Areas of Kosovo and in Bulgaria

Diana Kopeva, Nikolay Shterev, Ekrem Gjokaj, Kapllan Halimi, BULGARIA

Chapter 7: Female Entrepreneurs: an analysis of the entrepreneurial profile of

female university students at the Federal University of Alagoas - UFAL

Ibsen Mateus Bittencourt , Jade Demettino , Caio Venâncio de Araújo, Eraldo Souza, João Batista, BRASIL

Part III: Learning And Choosing Type Of Entrepreneurship

Chapter 8: Female Entrepreneurs in The Generation of High Impact Business in The State of Alagoas

Ibsen Mateus Bittencourt, Angelo Antônio Martins, Nilson Leão, Jade Demettino, Caio Venâncio De Araújo, BRASIL

Chapter 9: Some Thoughts On Leadership And Entrepreneurial Education Of Brazilian Women

Mary Rosane Ceroni,Berenice Carpigiani,Maria Elisa Pereira Lopes, Ana Maria Porto Castanheira, BRASIL

Chapter 10: Kosovar Women's Role In Development of Local Business

Hamdi Hoti, Bekim Berisha, KOSOVO

Chapter 11: Gender Inequality in Higher Education And Employment in Developing Countries: Evidence From Kosovo

Luljeta Aliu, But Dedaj , Mjellma Carabregu Vokshi, KOSOVO

Chapter 12: The Role Of Women in Construction of Sustainable And Social Entrepreneurship

Micilvânia Pereira de Araújo, Micilane Pereira de Araújo, Lígia de Araújo Sarmento, Emanuel Leite, BRASIL

Index

Prof. Dr. Kıymet Tunca Çalıyurt, CPA, CFE, is the founder of the International Women and Business Group (IWBG) and International Group on Governance, Fraud, Ethics and Social Responsibility (IConGFE & SR). She teaches accounting, auditing, fraud examination, sustainability, to women in business in Trakya University, and ACCA-accredited master program on accounting and auditing in University of National World and Economy, Sofia.

Liliane Segura is a professor at the Mackenzie Presbyterian University, Brazil, and she teaches accounting, firm valuation, and corporate social responsibility. She is a postdoctorate in business from the University of Salamanca, Spain; Doctor in Finance from Mackenzie Presbyterian University, Brazil, and Accounting Degree and Master in Strategy from the University of S‹o Paulo, Brazil.