Description
Whisky and Other Spirits (3rd Ed.)
Technology, Production and Marketing
Coordinators: Stewart Graham, Kellershohn Julie, Russell Inge
Language: EnglishSubjects for Whisky and Other Spirits:
596 p. · 19x23.4 cm · Paperback
Description
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Whisky and Other Spirits: Technology, Production and Marketing, Third Edition continues to provide details from raw materials to the finished product, including production, packaging and marketing. It focuses on the science and technology of the process as well as the environment in which it is produced. Today, environmental concerns and sustainability of products has taken on a new level of importance. Traditional ways of packaging and marketing have also changed dramatically in recent years as the technology of packaging has moved from a staid bottle industry to spirit products that cross traditional beverage categories and packaging.
This new edition provides the latest changes in industry and the beverages market. All chapters are updated, with new chapters added to help improve research and development, and to increase production of not only whiskey but other spirits such as gin and rum and white spirits. This new edition also discusses trendy reduced alcohol and no alcohol products.
1. Introduction to whisk(e)y and the development of Scotch whisky
2. Japanese Whisky
3. Sake and Shochu
4. Spirit beverage development in the Asia-China region
5. Korean Soju
6. Indian Whiskies
7. Whiskies of Canada and the United States
8. Craft Distilling in North America
9. Irish Whiskey
10. Scotch Whisky: Raw Material Selection and Processing
11. Water: an essential raw material for whisk(e)y production
12. Distilling Yeast and Fermentation
13. Contamination: Bacteria and Wild Yeasts in Whisky Fermentation
14. Batch Distillation
15. Grain Whisky Distillation
16. Maturation
17. Blending
18. Sensory Analysis
19. Whisky Analysis
20. Identification and Occurrence of Counterfeit Distilled Spirits
21. Co-products
22. Designing for and Maintaining Cleanliness in the Distillery
23. Gin
24. Vodka
25. A Short History of Rum
26. Spirits - Global Packaging Developments
27. Packaging alcoholic beverages
28. Marketing Scotch Whisky
29. Marketing Whiskey and White Spirits in 2021
Dr. Graham G. Stewart has been Emeritus Professor in Brewing and Distilling at Heriot-Watt University, Edinburgh, Scotland. Previously he was Professor of Brewing and Distilling and Director of the International Centre for Brewing and Distilling (ICBD), Heriot-Watt University. He’s held many scientific/technical positions in such companies as Labatt Brewing Company in Canada, and was the President of the Institute of Brewing. He has over 300 publications (books, patents, review papers, articles and peer review
Julie Kellershohn is an assistant professor at the Ted Rogers School of Hospitality and Tourism Management at Ryerson University in Toronto, Canada. Her research focuses on the food and beverage industries, including how and why consumers make their food and beverage purchase decisions in restaurants, pubs, and stores; and how marketing and technology can be used to influence those consumer decisions.
Inge Russell is an honorary professor at Heriot-Watt University in Edinburgh, Scotland, and a fellow of the British Institute of Biology and the American Academy of Microbiology. She holds a PhD and DSc from the Univer
- Presents a detailed look into current global situation for whisky and spirits production
- Highlights craft distilling and the challenges craft distillers face by presenting the art of spirit production in clear detail
- Presents insights into how marketing has changed for distilled products, with an emphasis on new mobile technologies