A Handbook of Process Tracing Methods (2^nd Ed.) 2nd Edition

A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the introduction of a number of exciting techniques. Decades of research have identified numerous idiosyncrasies in human decision behavior, but some of the most recent advances in the scientific study of decision making involve the development of sophisticated methods for understanding decision process?known as process tracing. In this volume, leading experts discuss the application of these methods and focus on the best practices for using some of the more popular techniques, discussing how to incorporate them into formal decision models.

This edition has been expanded and thoroughly updated throughout, and now includes new chapters on mouse tracking, protocol analysis, neurocognitive methods, the measurement of valuation, as well as an overview of important software packages. The volume not only surveys cutting-edge research to illustrate the great variety in process tracing techniques, but also serves as a tutorial for how the novice researcher might implement these methods.

A Handbook of Process Tracing Methods will be an essential read for all students and researchers of decision making.

Acknowledgments

Chapter One Eye Fixations as a Process Trace

J. Edward Russo

Chapter Two Pervasive Eye-Tracking for Real-World Consumer Behavior AnalysisAndreas Bulling and Michel Wedel

Chapter Three Investigating Pupil Dilation in Decision Research

Joseph Tao-yi Wang and Wei James Chen

Chapter Four A Primer on Eye-Tracking Methodology for Behavioral Science

Jacob L. Orquin and Kenneth Holmqvist

Chapter Five Increasing reproducibilty of Eye-Tracking Studies: The EyeGuidelines

Susann Fiedler, Michael Schulte-Mecklenbeck, Frank Renkewitz, and Jacob L. Orquin

Chapter Six (Re)Visiting the Decision Factory: Observing Cognition with MouselabWEB

Martijn C. Willemsen and Eric J. Johnson

Chapter Seven Comparing Process Tracing Paradigms: Tracking Attention via Mouse and Eye Movements

Ana M. Franco-Watkins, Hayden K. Hickey, and Joseph G. Johnson

Chapter Eight Mouse-tracking: A Practical guide to Implementation and Analysis

Pascal J. Kieslich, Felix Henninger, Dirk U. Wulff, Jonas M. B. Haslbeck, and Michael Schulte-Mecklenbeck

Chapter Nine Mouse-Tracking: Detecting Types in Movement Trajectories

Dirk U. Wulff, Jonas M. B. Haslbeck, Pascal J. Kieslich, Felix Henninger, and Michael Schulte-Mecklenbec

Chapter Ten Mouse-Tracking to Understand Real-Time Dynamics of Social Cognition

Benjamin S. Stillerman and Jonathan B. Freeman

Chapter Eleven Measuring Electrodermal Activity and its Applications in Judgment and Decision Making Research

Bernd Figner, Ryan O. Murphy, and Paul Siegel

Chapter Twelve Response Times as Identification Tools for Cognitive Processes Underlying Decisions

Mario Fifić, Joseph W. Houpt, and Jörg Rieskamp

Chapter Thirteen A Practical Guide for Automated Facial Emotion Classification

Sabrina Stöckli, Michael Schulte-Mecklenbeck, Stefan Borer and Andrea C. Samson

Chapter Fourteen EEG and ERPs as Neural Process Tracing Methodologies in Decision Making Research

Mary E. Frame

Chapter Fifteen Decision Neuroscience: fMRI Insights into Choice Processes

Vinod Venkatraman and Crystal Reeck

Chapter Sixteen Probing the Decisional Brain with Noninvasive Brain Stimulation

Nadège Bault, Elena Rusconi, and Giorgio Coricelli

Chapter Seventeen Verbal Reports and Decision Process Analysis

Rob Ranyard and Ola Svenson

Chapter Eighteen Thinking Aloud during Superior Performance on Tasks Involving Decision Making

K. Anders Ericsson and Jerad Moxley

Chapter Nineteen Tracking Free Information Access: The Method of Active Information Search

Oswald Huber, Anton Kühberger, and Michael Schulte-Mecklenbeck

Chapter TwentyUncovering the Anatomy of Search Without Technology

Dirk U. Wulff and Ralph Hertwig

Chapter Twenty-one Process Tracing, Sampling, and Drift Rate Construction

Neil Stewart and Timothy L. Mullett

Chapter Twenty-Two Using Multiple Methods to Elicit Choices and to Identify Strategies

Ulrich Hoffrage and Nils Reisen

Chapter Twenty-Three Testing Cognitive Models by a Joint Analysis of Multiple Dependent Measures Including Process Data

Andreas Glöckner and Marc Jekel

Chapter Twenty-Four Using Process Tracing Data to Define and Test Process Models

Joseph G. Johnson and Mary E. Frame

Michael Schulte-Mecklenbeck is a senior lecturer for methods at the University of Bern Business School and an Adjunct Researcher at the Max Planck Institute for Human Development in Berlin.

Anton Kühberger is Professor of Psychology at the University of Salzburg.

Joseph G. Johnson Department Chair and Professor of Psychology at Miami University, Ohio.