Advertising and Multilingual Repertoires from Linguistic Resources to Patterns of Response Routledge Focus on Linguistics Series
Auteur : Santello Marco
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
- Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
- Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
- Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
- Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Introduction
- Constructing Advertising directed at Multilingual Audiences
- Language Effects on Multilingual Speakers
- Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires
- Linguistic Resources in Advertising and their Impact on Multilinguals
- Advertisements in Different Languages and the Role of Language Attitudes
Conclusion
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
Date de parution : 06-2020
13.8x21.6 cm
Date de parution : 08-2016
13.8x21.6 cm
Thème d’Advertising and Multilingual Repertoires :
Mots-clés :
Advertising and multilingualism; Multilingual Advertising; Advertising and Globalisation; Linguistic Repertoires; Pe Rc; Multilingual Audiences; Higher Cognitive Involvement; Advertising and Discourse; Contemporary Societies; De Langhe; La Fiamma; Italian English Bilinguals; Multilingual Repertoires; Language Attitudes; Socio-psychological Features; Language Dominance; Pearson Correlation Test; Word Of Mouth; Referral Intention; Societal Multilingualism; Socio-psychological Attributes; Multilingual Contexts; Make Up; L2 Message; Language Contact Phenomena; Mismatched Effect; French Dutch Bilinguals; Matrix Language Frame Model; RHM; Socio-psychological Elements