Audience
Key Ideas in Media & Cultural Studies Series

This accessible guide through audience studies? histories outlines a contemporary Cultural Studies approach to audiences for the digital age.

This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ?through-lines? from older traditions to contemporary debates, giving students a ?way in? to thinking about the current landscape from an ?audience-sensitive? perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ?form? as a cultural process and in ?circling-back? to Cultural Studies? ?circuit of culture?, it proposes a modified framework for ?the digital circuit?. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies.

Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.

Introduction 1. Audience 2. Anchor 3. Mean 4. Feel 5. Work 6. The Digital Circuit

Helen Wood is Professor of Media and Cultural Studies at the University of Aston, Birmingham, UK. She has published widely on gender, television, class and audiences, including the books Talking with Television (2009) and with Beverley Skeggs Reacting to Reality Television (2012). She was formerly a long-serving editor of the European Journal of Cultural Studies.