Description
Political Marketing and Management in the 2017 New Zealand Election, 1st ed. 2018
Palgrave Studies in Political Marketing and Management Series
Coordinator: Lees-Marshment Jennifer
Language: EnglishSubject for Political Marketing and Management in the 2017 New...:
Support: Print on demand
Description
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/li>Biography
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Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.