Description
Process-based Strategic Planning (6th Ed., 6th ed. 2011)
Authors: Grünig Rudolf, Kühn Richard
Language: English
Subject for Process-based Strategic Planning:
Approximative price 52.74 €
In Print (Delivery period: 15 days).
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the book of Grünig Rudolf, Kühn Richard
Publication date: 10-2014
358 p. · 15.5x23.5 cm · Paperback
Approximative price 52.74 €
In Print (Delivery period: 15 days).
Add to cart the book of Grünig Rudolf, Kühn Richard
Publication date: 12-2010
358 p. · 15.5x23.5 cm · Hardback
Description
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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.
Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.
Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.
Explains essential methods and tools of strategic planning and illustrates their application through examples
Integrated view on process-based strategic planning
Describes methods and tools in a concise and concentrated way
Includes supplementary material: sn.pub/extras