Description
Psychological Processes in Social Media
Why We Click
Author: Guadagno Rosanna E.
Language: EnglishSubject for Psychological Processes in Social Media:
300 p. · 15x22.8 cm · Paperback
Description
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Part 1. Social Media Overview 1. Introduction to Social Media 2. The Self in Social Media 3. Personality in Social Media 4. Gender and Cultural Considerations in Social Media Part 2. Social Media as Social Influence 5. Social Influence and Persuasion Processes in Social Media 6. Virality and Emotional Contagion in Social Media 7. Group Processes in Social Media 8. Power, Politics and Social Media Part 3. Interpersonal Processes on Social Media 9. Friendship on Social Media 10. Romantic Relationships on Social Media 11. Aggression and Anti-Social Behavior on Social Media 12. Stereotyping, Prejudice, and Discrimination on Social Media 13. Helping and Prosocial Behavior in Social Media Part 4. Other Social Media Considerations 14. Social Media in the Workplace 15. Social Media use Among Children and Adolescents 16. Social Media and Well-Being
Researchers and students in psychology; media/communication studies researchers and students
- Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
- Integrates research from the psychological sciences, mass communication and media studies
- Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
- Includes sections on gender differences in social media use
- Highlights the positive and negative psychological impact of social media use
- Cultural differences in social media use featured as a cross-cutting theme in the book