Description
Public Relations and the Public Interest
Routledge Research in Public Relations Series
Author: Johnston Jane
Language: EnglishSubjects for Public Relations and the Public Interest:
Keywords
communication studies; PR; advocacy; ethics; law; theory; public sector; social responsibility; CSR; Corporate Community Involvement; Public Relations Activity; Contemporary Societies; Public Administration; Canadian Public Relations Society; Public Interest Anthropology; Public Relations Scholarship; Civil Society; Public Relations Practitioners; Public Relations Literature; Public Interest Law; Public Relations; Public Interest Communication; Pro Bono; St James Ethics Centre; Consumer Affairs Manager; Public Relations Codes; Adnyamathanha People; Public Relations Institute; Commonwealth Native Title Act; Public Interest Lawyers; Native Title; Source Media Relationship; Agent Based Virtue Ethics; Sharing Economy
Publication date: 02-2016
· 15.2x22.9 cm · Hardback
Publication date: 01-2018
· 15.2x22.9 cm · Paperback
Description
/li>Contents
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/li>Biography
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In this book, Johnston seeks to put the public interest onto the public relations ?radar?, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book?s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
1. The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions
Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.