Description
The 2016 US Presidential Campaign, 1st ed. 2017
Political Communication and Practice
Political Campaigning and Communication Series
Language: EnglishSubjects for The 2016 US Presidential Campaign:
Keywords
political campaigning; US election campaigns; communication in the 2016 US election; Hillary Clinton's political communication; Donald Trump's political communication; early candidate nomination campaigns; US nominating conventions; US political debates; US political advertising; US election and the media; portrayal of political candidate in the American media; political scandals; Hillary Clinton and gendered portrayals; popular support for Trump; Make America Great Again; social media in the US elections; Donald Trump's twitter campaigns; us politics
Support: Print on demand
Description
/li>Contents
/li>Biography
/li>Comment
/li>
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is Head of the Department of Communication at Virginia Tech University, USA. He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy (with B. Voth, 2016) and Political Campaign Communication: Principles and Practices, 8th Edition (with J. Trent and R. Friedenberg, 2015).