Understanding the Older Consumer The Grey Market International Series in Social Psychology Series
Auteur : Gunter Barrie
In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Date de parution : 09-2017
15.6x23.4 cm
Thème d’Understanding the Older Consumer :
Mots-clés :
grey; market; mature; younger; consumers; behaviour; disengagement; theory; segment; occupational; Read USA Today; Adult UK Population; Fashion Opinion Leadership; Confident Consumers; Service Advertisers; Placing Purchase Orders; Commercial Message; Grey Market; Mature Market; Self-perceived Age; Congregate Care Facilities; Fast Forward Mode; Old People; Rubin 1982b; Heavy Viewers; Mass Medium; UK Household; Average Index Score; Younger Consumers; Socio-economic Class; Television Orientation; Agnostics; Light Viewers; Sri International; Lead OECD Country