Description
Vivendi
A Key Player in Global Entertainment and Media
Global Media Giants Series
Author: Bouquillion Philippe
Language: EnglishSubjects for Vivendi:
Keywords
Vivendi Universal; Industrial Synergies; Vivendi; Jean Marie Messier; French multimedia conglomerate; Bernard Arnault; global media; USA Network; global media giants; Industrial Players; international communication; Pay Tv Channel; media industries; Vivendi Environnement; political economy; Maroc Telecom; Audiovisual Sector; Audiovisual Industry; Cultural Exception; Olympique Lyonnais; Tv Channel; UMG; RTL; Ivory Coast; Canal Satellite; Commercial Tv Channel; Takeover Bid; Activision Blizzard; Group’s Financial Results; Cinematographic Works; Information Pluralism; beIN Sports
Approximative price 23.94 €
In Print (Delivery period: 14 days).
Add to cart the book of Bouquillion PhilippePublication date: 05-2023
· 13.8x21.6 cm · Paperback
Publication date: 06-2021
· 13.8x21.6 cm · Hardback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution.
Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi?s role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi?s involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy.
This book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy.
Philippe Bouquillion