Description
Building brandwith : closing the sale online
Authors: ZYMAN Sergio, MILLER Scott
Language: EnglishSubject for Building brandwith : closing the sale online:
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Publication date: 01-2000
240 p. · 24.1x16.5 cm · Hardback
240 p. · 24.1x16.5 cm · Hardback
Description
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Argues the ineffectiveness of Internet marketing techniques that fail to close a sale online, suggests e-marketing strategies that enable more focused practices, and identifies the "10 commandments of building bandwidth.".
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