Description
E-business and e-commerce management
Author: CHAFFEY Dave
Language: English
Subjects for E-business and e-commerce management:
Approximative price 69.52 €
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the book of CHAFFEY Dave
Publication date: 06-2009
800 p. · 19.5x26.5 cm · Paperback
800 p. · 19.5x26.5 cm · Paperback
Description
/li>Contents
/li>
INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index.
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index.
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