Techniques of Visual Persuasion
Create powerful images that motivate
Voices That Matter Series

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Language: English

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368 p. · 17.6x23 cm · Paperback

In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:

  • Persuasive techniques
  • Communication skills
  • Business presentations
  • Photos and images
  • Videos and motion graphics

To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.

  • 1 The Power of Persuasion
  • 2 Persuasive Visuals
  • 3 Persuasive Writing
  • 4 Persuasive Fonts
  • 5 Persuasive Colors
  • 6 Persuasive Presentations
  • 7 Persuasive Photos
  • 8 Edit and Repair Still Images
  • 9 Create Composite Images
  • 10 Video Pre-Production
  • 11 Create Compelling Content with Interviews
  • 12 Sound Improves the Picture
  • 13 Video Production
  • 14 Video Post-Production
  • 15 Motion Graphics: Make Things Move
  • 16 Advanced Motion: Particles, Paths, and Perspective
Larry Jordan is a media producer, director, editor, author, and teacher. He's a member of both the Directors Guild of America and the Producers Guild of America, with local and network broadcast credits. In addition to a 20-year career in media, he's spent 30 years creating and marketing high-tech and training products from a variety of firms, including his own. He's written ten books on media and software and was the executive producer and host of the Digital Production Buzz weekly podcast for twelve years.
 
His teaching background includes 12 years teaching visual storytelling and media software at USC in Los Angeles. He also received the inaugural Industry Innovator Award presented by Digital Video in 2017.

His website is: LarryJordan.com
  • Learn to think visually, and create powerful messages, images, and video for business, social media and the web
  • No experience required: shows businesspeople, students, and everyone else how to apply powerful techniques from professional filmmaking
  • Clearly explains the “why,” and follows up with practical exercises for practicing the “how”
  • By Larry Jordan, one of the world’s most experienced visual communicators and trainers