UX Strategy (2^nd Ed.)
Product Strategy Techniques for Devising Innovative Digital Solutions

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

Define value propositions and validate target users through provisional personas and customer discovery techniques
Explore marketplace opportunities by conducting competitive research and analysis
Design experiments using rapid prototypes that are focused on the business model
Conduct online user research to gain valuable insights quickly on any budget
Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Preface
Chapter 1. What Is UX Strategy
Chapter 2. The Four Tenets of UX Strategy
Chapter 3. Defining the Initial Value Proposition
Chapter 4. Conducting Competitive Research
Chapter 5. Analyzing the Competition
Chapter 6. Storyboarding Value Innovation
Chapter 7. Creating Prototypes for Experiments
Chapter 8. Conducting Online User Research
Chapter 9. Designing for Conversion
Chapter 10. Denouement
Appendix: References
Index