Description
Anergy : A step by step approach to avoid 2+2=3
Author: VASCONCELLOS E SA JORGE
Language: FrenchSubjects for Anergy : A step by step approach to avoid 2+2=3:
Keywords
372 p. · 16x24.2 cm · Paperback
Description
/li>Contents
/li>Readership
/li>Biography
/li>
This book is about how to develop a strategy for a multibusiness corporation.
I. The search for corporate strategy
II. Overview of the solution (the eleven step model)
III. First step: Defining the present strategy
IV. Second step: Optimizing the structure
V. Third step: Parent information to the subsidiaries
VI. Fourth step: The subsidiaries strategies
VII. Fifth step: Planned abandonment of the subsidiaries
VIII. Sixth step: Diversification into new geographic regions
IX. Seventh step: Embracing new industries
X. Eighth step: Thinking out of the box
XI. Ninth step: Thinking out of the box
XII. Tenth step: Using the devil's advocate to compare all alternatives
XIII. Eleventh step: Implementing the new strategy
XIV. Conclusion: From anergy to synergy
Selected bibliography
Summary of the book framework
Jorge Vasconcellos E Sá: Professor at Swiss Business School (Zurich), Hult International Business School (London), International Business School of Scandinavia (Copenhagen), AESE (associated with IESE of Barcelona) and at University of Lisbon.