Reliability Culture
How Leaders Build Organizations that Create Reliable Products

Quality and Reliability Engineering Series

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Language: English

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By outlining how reliability engineering practices fit within a product development program, the reader will have a better understanding of how roles and goals align with the program and how this applies to their specific role.

Reliability Culture: How Leaders Build Organizations that Create Reliable Products, will help readers develop a deep understanding of reliability, including what it really means for organizations, how to implement it in daily operations, and, most importantly, how to build a culture that is centered around reliability and can generate impressive profits. When senior leaders work toward reliability, product details often get lost in translation. This book will enable organizations to overcome this problem by showing leaders how their actions truly affect product development. They will be introduced to new methods that will immediately enable them to have carefully crafted product specifications translated into matching, highly reliable products. This book will also be a breath of fresh air for reliability engineers and managers; they will see their daily struggle identified and will learn new methods for advancing their passionate struggle. These new methods will be clearly explained, so readers can begin the important process of incorporating and promoting reliability in their organizations. Benefits of this book include:

  • For the organizational leader, this book provides tools for aligning reliability objectives and methods with the company?s business and brand goals
  • For the reliability engineer, this book identifies and proposes solutions for integrating their discipline within the larger program objective and activities
  • Engineers and leaders alike will benefit from detailed discussions of product negotiation, program assessment, culture change methods, and more
  • All readers will understand the progression of product design methods over the previous decades, including how market acceptance is changing

    Reliability Culture: How Leaders Build Organizations that Create Reliable Products is intended for a broad audience that includes organizational leaders, engineers of all disciplines, project managers, and business development partners. The book is aimed at outlining how reliability engineering practices fit with all program activities, so any team members will benefit.

  • Series Editor’s Foreword by Dr. Andre Kleyner xi

    Acknowledgements xiii

    Introduction xv

    1 The Product Development Challenge 1

    Key Players 1

    Follow the Carrot or Get Out of the Race 3

    It’s Not That I’m Lazy, It’s That I Just Don’t Care 5

    Product-specification Profiles 8

    Product Drivers 9

    Bounding Factors 10

    Reliability Discipline 11

    References 15

    2 Balancing Business Goals and Reliability 17

    Return on Investment 17

    Program Accounting 18

    Rule of 10s 20

    Design for Reliability 21

    Reliability Engineer’s Responsibility to Connect to the Business Case 23

    Role of the Reliability Professional 26

    Summary 28

    References 29

    3 Directed Product Development Culture 31

    The Past, Present, and Future of Reliability Engineering 32

    Influences 32

    The Invention of “Inventing” 33

    Quality and Inventing Are Behaviors 34

    As Always, WWII Changed Everything 35

    The Postwar Influence Diminishes 36

    The Emergence of Japan 37

    Reliability Is No Longer a Luxury 38

    Understand the Intent 39

    Levels of Awareness 40

    Summary 41

    References 42

    4 Awakening 43

    Stage 1 43

    Stage 2 43

    Stage 3 44

    Stage 4 44

    The Ownership Chart 44

    Comparing Charts 45

    Benefits of the Ownership Chart 45

    Communicating Clearly 50

    Behind the Words at Work 51

    When You Want to Improve 53

    My Personal Case 53

    Getting the Message Across 54

    The Importance of Time 54

    When We Can’t Communicate at the Organizational Level 55

    When Scheduling Trumps Testing 57

    Summary 58

    5 Goals and Intentions 61

    Testing Intent 61

    Testing to Improve 61

    Quick Question 61

    Ownership 62

    Fear-driven Testing 62

    Transferring Ownership 63

    Leadership and Transference 64

    Objectives and Transference 65

    What Transferred Ownership Looks Like 67

    The Benefits of Successful Transference 67

    A Racing Bike Analogy 68

    Guided by All the Goals All the Time 69

    The Roadmap Conundrum 69

    Why We Embrace Tunnel Vision 69

    When No One Has a Plan 69

    Summary 70

    References 70

    6 New Roles 71

    Role of Change Agents 71

    Reliability Czar 72

    The Czar is a Link 73

    Direct Input 74

    Distilling Information 74

    Who is the Czar? 74

    How the Czar Works with the Team and Leadership 76

    Tips for the Czar 77

    Role of Facilitators 78

    Facilitation Technique 78

    Creating a Narrative 80

    Role of Reliability Professionals 80

    Stop Asking for Resources 81

    Connect Reliability to the Market 81

    Summary 83

    7 Program Assessment 85

    Measurements 85

    What to Measure 86

    Using Reliability Testing as Program Guidance 86

    The Primary Wear-out Failure Mode 88

    The Random Fail Rate During Use Life 90

    Reliability Maturity Assessments 90

    Steps for an Assessment 91

    The Team 92

    The Topics 93

    The Scoring 94

    Analyze: The Reliability Maturity Matrix 94

    Review with the Team and Summarize 95

    Recommend Actions 98

    Assess Particular Areas in More Detail 98

    Golden Nuggets 98

    Summary 99

    References 99

    8 Reliability Culture Tools 101

    Advancing Culture 101

    Manipulative Managing 101

    Manipulative Management in Action 102

    An Alternative to Manipulation 102

    Transfer Why 103

    Reliability Bounding 103

    Fire and Forget 103

    Reliability Feedback 104

    Strategy Bounding 104

    Strategy Bounding Toolkit 104

    Midprogram Feedback 105

    The Bounding Number 105

    Bounding ROI 106

    Invest and Return Tables 107

    Deciding by Bounding 110

    Anchoring 110

    Closed Loop Control 112

    Open Loop Control 112

    Intent Anchor 113

    Delivery Anchor 114

    The Value of Anchoring 115

    Focus Rotation 115

    The Focus Rotation Steps 115

    Working in Freedom and with Ownership 116

    The Gore Example 117

    Why Don’t All Companies Do This? 118

    Summary 118

    9 Guiding the Program in Motion 119

    Guidance Bounding 119

    Guidance Bounding ROI 120

    The Plan 120

    The Issue 120

    Technology Cascade 120

    Timing is Everything 121

    Our Choice 121

    Using Bounding 121

    The Results 122

    Program Risk Effects Analysis 122

    What Now? 123

    Just Let It Go 123

    Fully Access Risk 124

    Program Freezes Don’t Work 124

    The Chill Phase 125

    PREA Tables and Calculations 126

    Summary 130

    10 Risk Analysis Guided Project Management 131

    Failure Mode Effects Analysis Methodology 131

    Design Failure Mode Effects Analysis 132

    Have an Experienced Facilitator Who Is Only Facilitating 132

    The Facilitator Should Not Be the Scribe or “Spreadsheet Master” 132

    Don’t Let Conversations Go So Deep that 90% of the Room Is Just Listening Without Being Able to Contribute 133

    Make a Scoring System that Is Meaningful, Not Standardized 133

    The Scoring Is Comparative, Not Absolute 133

    Reliability Design Risk Summary 134

    The Objective of RDRS 134

    Three Ranking Factors 135

    Scoring and Evaluation 135

    The Benefits of RDRS 136

    Process Failure Mode Effects Analysis 136

    Use Failure Mode Effects Analysis 136

    Failure Reporting and Corrective Action System 137

    Root Cause Analysis 138

    Reaching a Wrong Conclusion 138

    Reaching the Right Conclusion 138

    The Stages of RCA 139

    Brainstorming 140

    Fundamentals of Brainstorming 140

    Preparing for a Session 141

    Select Participants 141

    Draft a Background Memo 141

    Create a List of Lead Questions 141

    Three Simple Brainstorming Warm-ups 141

    Setting Session Rules 142

    Variations on Classic Brainstorming 142

    Summary 143

    References 144

    11 The Reliability Program 145

    Reliability Program Plan 145

    Common Reliability Program Plan Pitfalls 146

    The Plan Doesn’t Account for a Broad Audience 146

    Not Including Return on Investment (ROI) 146

    Too Much 147

    Too Little 147

    Major Elements of a Reliability Program Plan 149

    Purpose 149

    Scope 150

    Acronyms and Definitions 150

    Product Description 151

    Design for Reliability (DfR) 151

    Reliability Goals 152

    Use Case, Environment, Uptime 153

    Recommended Tools by Program Phase 154

    Design Risk Analysis 155

    Failure Mode Effects Analysis (FMEA) 155

    Reliability Allocation Model 157

    Testing 159

    Summary 166

    12 Sustained Culture 167

    Lasting Change 167

    The Seven-stage Process 167

    Summary 168

    Index 171

    ADAM P. BAHRET is Founder of Apex Ridge Reliability, a reliability engineering consulting firm. He has an MS in Mechanical Engineering from Northeastern University and is a Certified Reliability Engineer and a member of ASQ and IEEE. He has spoken at conferences such as RAMS, ASTR, and Reliability Days. Mr. Bahret is author of the second edition of How Reliable is Your Product: 50 Ways to Improve Product Reliability.