Health Promotion
A Practical Guide to Effective Communication

Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading. The 'Elsewhere in the World' sections link the text to health promotion programs globally. The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge and tools to prepare them for practice across a range of health and policy settings.

Part I. Health Promotion Fundamentals: 1. Influences on health Merryn McKinnon; 2. Health promotion theories and models Merryn McKinnon; 3. Communication in health settings Linda Murray and Merryn McKinnon; Part II. Effective Communication: 4. Ethics, risk and health promotion Rod Lamberts; 5. Influencing factors and empowering decision-making Will J. Grant; 6. Components of effective communication Lindy A. Orthia; 7. Understanding and using media in health promotion Merryn McKinnon; 8. Evaluation – how to measure what works Merryn McKinnon; Part III. Global Health into the Future: 9. Health promotion needs and challenges Merryn McKinnon; 10. Global case studies Merryn McKinnon.

Merryn McKinnon is a senior lecturer in Science Communication at the Centre for the Public Awareness of Science at the Australian National University. She has worked in science communication nationally and internationally, in both academic and non-academic roles. Her teaching and research focus on helping the scientists, public health workers and policy makers of tomorrow to communicate clearly and with influence, and to identify ways of creating meaningful and genuinely inclusive public engagement.