The Data to Dollars™ Value Chain
A Practical Guide to Business Analytics
The Morgan Kaufmann Series on Business Intelligence Series

Authors:

Language: English
Publication date:
384 p. · 19x23.4 cm · Paperback
Publication Abandoned

The Data to Dollars? Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities.

This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Readers will learn how to "reduce the barrier to benefit" from analytics by enabling their team to get more from their analytics efforts despite budget constraints, how to staff talent and experience, how to use knowledge, and how to recognize data quality, availability, and potential political barriers within an organization.

Preface: A crucial moment in the history of technology, data, and decision making

Section 1: A Framework to Convert Data to Dollars

1. Turning Data into Dollars using Analytics: Why It Matters More Than Ever 2. How did we get here? 3. Defining the challenges 4. A methodology to overcome the challenges 5. What does it take to apply the methodology? 6. Case Studies

Section 2: Putting the Data to Dollars Methodology into Practice

7. The Data to Dollars™ Value Chain Methodology 8. Opportunity Identification 9. Insight + Analysis Requirements 10. Data Requirements 11. Defining the Required People, Processes and Technologies 12. Project Planning 13. Executing Analysis 14. Using the Output of Analysis 15. Onward and Upward: Growing Your Return on Data Analytics

Appendix

heads of analytics, data scientists and analysts, marketing and sales analysts, product pricing managers/analysts, social/digital media managers, CIOs, CTOs
The Founder and Managing Partner of Fitzgerald Analytics, Jaime has developed a distinctively quantitative, fact-based, and transparent approach to solving high stakes problems and improving results. His approach enables translation of Data to Dollars™ using methodologies clients can repeat again and again. He is equally passionate about the “human side of the equation,” and is known for his ability to link the human and the quantitative, both of which are needed to achieve optimal results. During more than 15 years serving clients as a management strategy consultant, Jaime has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement.

Fitzgerald Analytics is a next-generation consulting firm that combines strategic perspective with technical and analytic expertise. The firm's clients range from Fortune 500 retailers, banks, and manufacturing companies, to non-profits and social entrepreneurs. Jaime is a frequent speaker on the topic of turning data into results using analytics, data management, technology, and process innovation.

  • Includes the methodology to reduce risk, avoid failure, and enhance the results of analytics projects
  • Unlocks the full potential of data with best practices, practical processes, tools, and templates from Jaime Fitzgerald, a leading analytics authority
  • Includes process guides and electronic templates that are ideal for any size, sector, or geography of an organization
  • Provides insight into the latest analytics methods used to understand customers, consumer behavior, and market opportunities.