Description
Public Relations Writing (3rd Ed.)
Author: Mahoney James
Language: EnglishApproximative price 115.27 €
In Print (Delivery period: 21 days).
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Publication date: 11-2017
304 p. · 20.7x24.8 cm · Paperback
304 p. · 20.7x24.8 cm · Paperback
Description
/li>Biography
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Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools. The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.
James Mahoney: former Head Communication Discipline, Faculty of Arts and Design, University of Canberra
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