Description
Advances in Advertising Research X, 1st ed. 2019
Multiple Touchpoints in Brand Communication
European Advertising Academy Series
Coordinators: Bigne Enrique, Rosengren Sara
Language: EnglishKeywords
Advertising; Online Communication; Social Media; Brand; Touchpoints
240 p. · 14.8x21 cm · Hardback
Description
/li>Contents
/li>Biography
/li>Comment
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Digital Communications and Multiple Touchpoints.- Creativity in Advertising.- Consumer Responses to Multiple Communications.
Enrique Bigne is Professor of Marketing at the University of Valencia, Spain.
Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
Publication in the field of economic sciences
Collection of essays on advertising, communication, marketing and media management
Essays on advertising effectiveness