Applied Discourse Analysis, Softcover reprint of the original 1st ed. 2016
Popular Culture, Media, and Everyday Life

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Language: English
Cover of the book Applied Discourse Analysis

Subjects for Applied Discourse Analysis

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Applied Discourse Analysis
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Support: Print on demand

58.01 €

In Print (Delivery period: 15 days).

Add to cartAdd to cart
Applied Discourse Analysis
Publication date:
Support: Print on demand
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Introduction: Li’l Abner and Critical Multimodal Discourse Analysis
PART I: COMMUNICATION
1. Communication: What Objects Tell Us
2. Language: Speed Dating
3. Metaphor: Love is a Game
4. Words: Freud on Dreams
5. Images: Advertising
6. Signs: Fashion
PART II: TEXTS
7. Narratives: Fairy Tales
8. Texts: Hamlet
9. Myths: The Myth Model
10. Genres: Uses and Gratifications
11. Humor: Jokes
12. Intertextuality: Parody
PART III: CONCEPTS
13. Rituals: Smoking
14. Lifestyles: Grid-Group Theory
15. Sacred and Profane: Department Stores and Cathedrals
16. Ideology: The Prisoner
17. Culture: Identity
18. Nobrow Culture: The Maltese Falcon
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Utilizes an intertextual, interdisciplinary approach to introduce the basic premises of discourse analysis to reach a variety of disciplines

Includes illustrations that offer visual grounding in the variety of topics and relevant figures

Details complex concepts through an accessible, example-grounded style and approach