Behavior principles in everyday life (4° ed )

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Language: English
Cover of the book Behavior principles in everyday life (4° ed )

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407 p. · Paperback
For undergraduate psychology courses in Learning, Learning Theory, Behavior Modification, Behavioral Psychology, and Social Learning Theory. This text provides a comprehensive introduction to, and overview of, the major psychological principles of behavior: operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism. It closely links these basic abstract principles to relevant, concrete examples from everyday life showing students how each behavior principle operates in easily understood settings, and how to apply them in complex natural situations.
1. Science and Human Behavior.
2. Pavlovian Conditioning.
3. Operant Conditioning.
4. Pavlovian and Operant Conditioning Together.
5. The Stimulus Collage.
6. Behavior Modification.
7. Primary Reinforcers and Punishers.
8. Secondary Reinforcers and Punishers.
9. Differential Reinforcement and Shaping.
10. Modeling and Observational Learning.
11. Prompts and Fading.
12. Rules.
13. Schedules.
14. Positive and Negative Control.
15. Thinking, the Self, and Self-Control.
  • New - Over 250 new references - Revises and modernizes the presentation of concepts on almost every page.
    - Provides students with an up-to-date, state-of-the-art text containing modern studies and principles.
  • New - Revised examples - Reflects modern trends in student cultures.
    - Helps students process valuable behavioral information for dealing with the transition from adolescence into the various phases of adulthood, and improving relationships with their own family and friends.
  • New - Improved chapter on Pavlovian conditioning - Covers modern formulations, simplifies details, and integrates vocabulary throughout the text.
    - Enables students to grasp the unity of modern learning theory.
  • New - Rewritten chapter on behavior modification - Includes a new