Description
Brand Building and Marketing in Key Emerging Markets, Softcover reprint of the original 1st ed. 2015
A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
Management for Professionals Series
Author: Schaffmeister Niklas
Language: EnglishSubjects for Brand Building and Marketing in Key Emerging Markets:
52.74 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Schaffmeister NiklasPublication date: 08-2016
Support: Print on demand
Publication date: 10-2015
405 p. · 15.5x23.5 cm · Hardback
Description
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Analyzes Brazil, Russia, India and China (BRIC) markets from a brand and marketing strategy point of view
Based on scientific research as well as practical insights and case studies across a wide variety of industries
Provides hands-on guidance using 25 strategies to develop successful adjusted positioning and marketing strategies
Provides a basis for understanding the cultural specialities of each country and related marketing implications