Description
Branding Oscar Wilde
Routledge Studies in Nineteenth Century Literature Series
Author: Gillespie Michael Patrick
Language: EnglishKeywords
Young Man; Sebastian Melmoth; Canterville Ghost; La Belle; Wilde’s Public Persona; Literae Humaniores; Vice Versa; Lord Arthur Savile’s Crime; Jury’s Guilty Verdict; Wilde Brand; Lady Windermere’s Fan; Merlin Holland; Dorian Gray; Wilde’s Writing; Lady Bracknell; Newdigate Prize; Act III; Basil Hallward; Harlot’s House; Early London Years; De Profundis; Wilde’s Conviction; Family Friend
Publication date: 12-2019
· 15.2x22.9 cm · Paperback
Approximative price 160.25 €
In Print (Delivery period: 14 days).
Add to cart the book of Gillespie Michael PatrickPublication date: 10-2017
· 15.2x22.9 cm · Hardback
Description
/li>Readership
/li>Biography
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Branding Oscar Wilde traces the development and perception of Wilde?s public persona and examines the impact of interpretations of his writing. Through calculated behavior, provocative language, and arresting dress, Wilde self-consciously created a brand initially recognized by family and friends, then by the British public, and ultimately by large audiences over the world. That brand changed over the course of his public career?both in the way Wilde projected it and in the way it was perceived. Comprehending the fundamental elements of the Wilde brand and following its evolution are integral to a full understanding of his art. The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde?s writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Michael Patrick Gillespie taught for twenty-nine years at Marquette University as an Assistant, Associate, and a Full Professor and finally as the inaugural Louise Edna Goeden Professor of English.
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