Business and its environment

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Language: Anglais

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832 p. · 21.6x27.6 cm · Hardback
PART I: STRATEGY AND THE NONMARKET ENVIRONMENT
Chapter 1 Market and Nonmarket Environments
Chapter 2 Integrated Strategy
Chapter 3 The News Media and Nonmarket Issues
Chapter 4 Private Politics
Chapter 5 Crisis Management
PART I Integrative Case: Wal-Mart: Nonmarket Pressure and Reputation Risk (A)
PART II: PUBLIC POLITICS AND NONMARKET STRATEGY
Chapter 6 Nonmarket Analysis for Business
Chapter 7 Formulating Nonmarket Strategies for Government Arenas
Chapter 8 Implementing Nonmarket Strategies in Government Arenas
PART II Integrative Case: Fuel Economy Standards 2007
PART III: GOVERNMENT AND MARKETS
Chapter 9 Antitrust: Economics, Law, and Politics
Chapter 10 Regulation: Law, Economics, and Politics
Chapter 11 Environmental Protection: Economics, Politics, and Management
Chapter 12 Law and Markets
Chapter 13 Information Industries and Nonmarket Issues
PART III Integrative Case: Credit Card Regulation
PART IV: INTERNATIONAL POLITICAL ECONOMY
Chapter 14 The Political Economy of Japan
Chapter 15 The Political Economy of the European Union
Chapter 16 China: History, Culture, and Political Economy
Chapter 17 Emerging Markets
Chapter 18 The Political Economy of International Trade Policy
PART IV Integrative Case: Toys R' Us and Globalization
PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Chapter 19 Corporate Social Responsibility
Chapter 20 Ethics Systems: Utilitarianism
Chapter 21 Ethics Systems: Rights and Justice
Chapter 22 Implementing Ethics Systems
Chapter 23 Ethics Issues in International Business
PART V Integrative Case: GlaxoSmithKline and AIDS Drugs Policy