Business Communication (4^th Ed.)
Polishing Your Professional Presence, Student Value Edition

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab? or Mastering?, several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms.

For courses in business communications.

Effective communication in business practices

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares students for the social and communicative challenges they will face as successful business people.

Also available with MyLab Business Communication

By combining trusted authors? content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 

NOTE: You are purchasing a standalone product; MyLab? Business Communication does not come packaged with this content. Students, if interested in purchasing this title with MyLab Business Communication, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the loose-leaf version of the text and MyLab Business Communication, search for:

0134890469 / 9780134890463 Business Communication: Polishing Your Professional Presence, Student Value Edition Plus MyLab Business Communication with Pearson eText -- Access Card Package, 4/e

Package consists of:

• 0134740858 / 9780134740850 Business Communication: Polishing Your Professional Presence, Student Value Edition
• 0134789725 / 9780134789729 MyLab Business Communication with Pearson eText -- Access Card -- for Business Communication: Polishing Your Professional Presence

Visual Walk-Through  

PART I: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Developing Your Professional Presence 

2. Working with Others: Interpersonal, Intercultural, and Team Communication 

3. Managing the Communication Process: Analyzing, Composing, Evaluating 

PART II: DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill 

5. Communicating Persuasive Messages 

6. Communicating Bad News 

7. Using Social Media in Business 

PART III: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8. Finding and Evaluating Business Information 

9. Preparing Persuasive Business Proposals 

10. Preparing Business Reports 

11. Preparing and Delivering Business Presentations 

PART IV: PERSUADING AN EMPLOYER TO HIRE YOU

12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews 

Appendix A: Formats for Business Documents 

Appendix B: Documentation and Reference Styles 

Appendix C: Grammar, Punctuation, Mechanics, and Conventions 

Appendix D: Answer Key to Grammar Exercises 

Appendix E: Proofreader’s Marks 

Barbara Shwom, PhD, is Professor of Instruction in Writing at Northwestern University, where she teaches in the Weinberg College of Arts and Sciences, Kellogg School of Management, and McCormick School of Engineering and Applied Science. For more than 30 years, she has designed and taught communication courses that have influenced this textbook, including Writing in Organizations, Communicating Complex Data, Engineering Design and Communication, and How to Become an Expert in Roughly 10 Weeks. 

Professor Shwom’s teaching at Northwestern has been recognized by both an outstanding teacher award and an appointment as a fellow of Northwestern’s Searle Center for Advancing Teaching and Learning. Professor Shwom has gained industry experience as the managing principal of Communication Partners, a consulting practice that works with clients from a range of industries, including biotechnology, high tech research and development, pharmaceuticals, management consulting, market research, financial services, engineering, and consumer products. 

Professor Shwom’s research interests include evolving genres of business communication, visual communication of data, and methods of persuasion. In addition to many articles, she is also the coauthor of a textbook on graphics and visual communication for managers. She currently sits on the Board of Directors of the Association for Business Communication and the editorial review board of Business and Professional Communication Quarterly and has served as president for both the Association for Business Communication and the Association of Professional Communication Consultants.

Lisa Gueldenzoph Snyder, PhD, is a Professor and the Chairperson of the Department of Business Education in the College of Business and Economi

An organized structure focused around the ACE communication model

• The ACE model (Analyzing, Composing, and Evaluating) applies to any business situation, from simple emails to formal presentations. It is applied frequently and consistently throughout the book, allowing students to apply major concepts based on this essential framework.
  

A student-centric focus throughout the text facilitates a collaborative learning environment

• New - Collaboration Feature throughout the text helps students apply chapter concepts when working in teams both locally and virtually.
  
• New - End-of-Chapter Exercises, integrated with old favorites, provide a range of opportunities to help students practice what they learned.
  
• New -Figures and New Models include a formal report that illustrates concepts and addresses an authentic business challenge - developing an organic restaurant, with PowerPoint models and graphical white paper from Welch’s Global ingredient.
  
• Updated - Appendix on documentation and reference styles includes guidance for the MLA 8th edition.
  

Well-structured and organized chapters keep students focused on what’s important

• The text remains brief, effectively presenting and practicing core communication concepts within 12 easy-to-read chapters.
  
• Part I addresses the core topics of business communication, including the communication process, audience analysis, intercultural communication, and collaboration.
  
• Remaining parts focus on:
  

• Applying these concepts specifically through relevant examples
  
• Delivering messages through traditional, electronic, and social media avenues
  
• Researching, proposing, reporting, and presenting material