Business Essentials for Strategic Communicators, 2014 Creating Shared Value for the Organization and its Stakeholders
Auteurs : Ragas M., Culp E.
Date de parution : 12-2014
Ouvrage de 211 p.
14x21.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 89,66 €
Ajouter au panierThèmes de Business Essentials for Strategic Communicators :
Mots-clés :
strategic communication; corporate communication; corporate affairs; corporate relations; financial communication; business 101; business acumen; business knowledge; corporate disclosure; corporate reputation; corporate governance; corporate social responsibility; financial public relations; investor relations; intangible assets; measurement and evaluation; Culpwrit; careers; P&L; bottom line; accounting; business; communication; Corporate Reputation; organization; organizations; stakeholder