Business student writer's manual and guide to the internet, the

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Language: Anglais

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336 p. · 23.4x17.8 cm · Paperback


Introduction: The Many Disciplines of Business.

I. A HANDBOOK OF STYLE FOR BUSINESS.

1. Writing as Communication.
2. Writing Competently.

II. CONDUCTING RESEARCH IN BUSINESS.

3. Organizing the Research Process.
4. Sources of Information.
5. Formats.
6. Citing Sources.

III. SPECIAL BUSINESS WRITING TOOLS AND METHODS.

7. Making Effective Use of Your Personal Computer.
8. Group Project Reports.
9. Oral Presentations.
10. The Internet and the World Wide Web.

IV. WRITING ACROSS THE BUSINESS CURRICULUM.

11. Survey Reports.
12. Business Plans.
13. Marketing Plans.
14. Case Analyses.
15. The Written Requirements of Financial Statements.
References.
Index.