Case Studies on Social Marketing, 1st ed. 2019 A Global Perspective Management for Professionals Series
Coordonnateurs : Galan-Ladero M. Mercedes, Alves Helena M.
Presents up-to-date case studies in practical applications of social marketing theory
Provides international and multicultural case evidences on social marketing
Highlights the importance corporate social marketing and their implementation in companies
Date de parution : 03-2019
Ouvrage de 252 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 73,84 €
Ajouter au panierThèmes de Case Studies on Social Marketing :
Mots-clés :
Marketing social ideas; Case studies for nonprofits; Marketing techniques for social entrepreneurs; Marketing reinforcement strategy; Marketing induction strategy; Marketing rationalization strategy; Corporate social marketing; Creating social marketing campaigns; Social marketing mix; corporate social responsibility