Description
Competing with IT, 2015
Leading a Digital Business
MBA Series
Author: Ashurst Colin
Language: EnglishSupport: Print on demand
Withdrawn from sale
Description
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Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.
? Allows students to apply their knowledge and explore real-world issues through case studies and examples
? Brings together benefits-led and agile approaches to projects in an innovative framework
? Combines extensive practical experience with the latest academic thinking and research
1. Foundations for a New Perspective.- 2. A Benefits Framework for Planning Projects Exploring Opportunities.- 3. Establishing the Vision Developing the Benefits Realization Plan.- 4. Building Momentum Delivering the Benefits.- 5. Assessing the Benefits Evaluation.- 6. Making the Most of Investments in IT.- 7. Digging Deeper into the Issues of Design and Change.- 8. Strategy Creating Value and Building Competitive Advantage.- 9. Managing the IT Portfolio .- 10. Taking an Architecture Perspective.- 11. Digital Business.- 12. Implications for the CIO And IT Function.- 13. Enabling Business Innovation.- 14. Building the IT Capability of the Organization.
Provides a strategic, benefitsrealising approach that is popular with MBAs
Covers core content and contemporary issues