Competition in Higher Education Branding and Marketing, Softcover reprint of the original 1st ed. 2018 National and Global Perspectives
Coordonnateur : Papadimitriou Antigoni
Explores the conceptual and practical intersections of market and customer orientation, global competition, and university branding and marketing
Presents methodological approaches—from content analysis to semiotic and visual methods to critical discourse analysis—for exploring marketization, branding, and competition in higher education
Presents challenges and opportunities of branding and marketing higher education in various higher education systems
Includes supplementary material: sn.pub/extras
Date de parution : 08-2018
Ouvrage de 254 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 26,36 €
Ajouter au panierDate de parution : 10-2017
Ouvrage de 254 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 116,04 €
Ajouter au panier