Description
Contemporary Public Opinion
Issues and the News
Author: McCombs Maxwell
Language: EnglishSubject for Contemporary Public Opinion:
Keywords
Daily News Report; David Weaver; Contemporary Public Opinion; Edna Einsiedel; Tv News; NBC; Unobtrusive Issues; Obtrusive Issue; Media Agenda Setting; Powerful Media Effects; Tv News Viewing; Civic Beliefs; Chicago Fire Department; Knowledge Acquisition; Contemporary News Stories; Elite Decision Makers; Viewing Television News; IUD Device; Media Agenda; Major Agenda Setters; Government Bodies; Greater Information Gains; AIDS; Government Public Information Officers; Newark Star Ledger; White House Press Office; Mirror Theory
Approximative price 214.69 €
In Print (Delivery period: 14 days).
Add to cart the book of McCombs Maxwell· 15.6x23.4 cm · Hardback
Description
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This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.