Current Challenges for Corporate Finance, 2010
A Strategic Perspective

Strategic corporate finance? This sounds like a paradox at first. After all, corporate finance means responding to the financial markets. Strategy, on the other hand, aims to change and shape the environment in the long term. Lately, though, more and more managers and investors appear to be breaking the laws of the capital market. At the same time, corporations are discovering new ways to not just react to the capital markets, but to actively shape them. The authors show that these violations are not isolated occurrences, but part of a paradigm shift. If companies want to stay successful in changing markets, they have to take a strategic approach to corporate finance. The authors use practical examples to demonstrate how this can be achieved. This book is intended not only for corporate finance experts, but also for students interested in the latest developments on the financial markets.

This book is a product of Roland Berger Strategy Consultants' Academic Network. Under the leadership of Dr. Tobias Raffel, the network brings together professors and Roland Berger Partners to work on current business topics that are equally relevant in theory and practice.

For the first time, it presents an exhaustive analysis of how mergers and acquisitions, strategic corporate communication, entrepreneurial finance, corporate social responsibility and the emergence of new investors interrelate and affect developments on the financial market

The authors submit that these different phenomena all have a common root: the far-reaching changes that are rewriting the rules which govern the financial markets

By developing a new theoretical approach – the strategic corporate finance perspective – they also present a systematic explanation of what, up to now, were seen as disparate trends

Includes supplementary material: sn.pub/extras