Description
Customer Knowledge Management, 2014
Leveraging Soft Skills to Improve Customer Focus
Management for Professionals Series
Authors: Sain Soumit, Wilde Silvio
Language: EnglishSubject for Customer Knowledge Management:
52.74 €
In Print (Delivery period: 15 days).
Add to cart the print on demand of Sain Soumit, Wilde SilvioPublication date: 08-2016
Support: Print on demand
Publication date: 07-2014
207 p. · 15.5x23.5 cm · Hardback
Description
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Prof. Dr. Soumit Sain is a full time professor of International Management at University of Applied Sciences for Economics and Management in Essen, Germany. He also lectures International Marketing at the Fontys University of Applied Sciences in Venlo, The Netherlands. His main research areas are in the field of Knowledge Management, International & Global Strategies and Intercultural Studies of multinational and global conglomerates. Prior to his academic career he has worked as software developer and analyst for a global company in India and USA.
Silvio Wilde, MBA, studied International Strategy and Sales Management and International Entrepreneurship in Düsseldorf at the University of Applied Sciences in Economics and Management. Thanks to his previous employments at Siemens, BASF, Bayer and Lanxess, he can look back on a broad range of experience in different corporate knowledge cultures. He currently works as a sales expert, including direct interaction with customers. This enables him to be close to customers and their knowledge and to gain insights into the management of this customer knowledge day by day.
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