Customer loyalty: a guide for time travellers

Senior Managers in companies and organisations, particularly in Retailing, Branding, Strategy and New Product Development, Management Consultants, particularly in Retailing and Branding, Executive MBA and similar courses, particularly in Retail Management, Brand Strategy and New Product Development

What do Customers Want? Lessons in Customer Loyalty of the Past New Customers New Challenges The Benefits of Winning Customer Loyalty Customer Loyalty and Service Brands The One Question That Really Matters The LoyaltyBuilding Experiences Take Centre Stage Making LoyaltyBuilding Experiences Happen The Future The Summary of Key Points