Description
Customer relationship management
Authors: KRISTIN L. Anderson, CAROL J. Kerr
Language: EnglishApproximative price 14.17 €
Subject to availability at the publisher.
Add to cart the book of KRISTIN L. Anderson, CAROL J. Kerr
Publication date: 10-2001
· 15.1x22.9 cm · Soft-cover
· 15.1x22.9 cm · Soft-cover
Description
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This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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