Ecosystem

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Language: English
Cover of the book Ecosystem

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416 p. · 20.3x16.5 cm · Paperback
Discover networked business in action
Ecosystem reveals how organizations can bring their business to life by developing networked ecosystems, bringing together customers, shareholders, employees, partners and even competitors in a unique, internet-enabled value-chain.
Delivering inside accounts of the strategies and experiences of leading companies, such as PricewaterhouseCoopers Global, Simmons &, Simmons, BT, eBay, Commerce One, British Aerospace, Intel, Microsoft, Oracle, Charles Schwab, Titleist, Eastman Chemical, Rolls-Royce, BMW, EDS and Heidrick &, Struggles, Ecosystem brings to life a new business order of collaboration and connection.

These lessons in living the 12 principles of networked business show how to make your ecosystem work.

" very valuable to people seeking to understand the e-business transformation." - Professor Erik Brynjolfsson, Co-Director, Center for E-Business, MIT, USA
" a practical book for organizations, who want detailed advice about all elements of e-business wrapped in a powerful and coherent strategy." - Professor Malcolm McDonald, Cranfield School of Management, UK
"I hope this pioneering book will stimulate further fresh thinking ... I believe it has much to offer in this exciting and un-charted territory we are entering." Patricia Hewitt MP, Minister for Trade &, Industry, UK Government
"Authoritative and readable, Ecosystem provides a concise overview of key issues, problems and potential consequences of e-business. It deserves to be read." - Professor Anthony Hopwood, Said Business School, University of Oxford, UK
"It is not a hard piece of work to see that Microsoft.NET maps very closely onto the 12 principles of networked business." - Terry Smith, Director, Internet Business Group, Microsoft UK Ltd
What are the 12 Principles of Networked Business?
Part 1
B2S: Business to Shareholders
Principle 1 Learning - This is the primary responsibility of the Chief Knowledge Officer
Principle 2 Planning - This is the primary responsibility of the Chief Executive Officer
Part 2
B2E: Business to Employees
Principle 3 System Software Evaluation
Principle 4 Network Evaluation
Principle 5 Security
Part 3
B2B: Business to Businesses
Principle 6 Internet Payments
Principle 7 Buying
Principle 8 Supplier Portal
Principle 9 Inventory &, Logistics
Part 4
B2C: Business to Customers
Principle 10 Selling Software
Principle 11 Customer Portal
Principle 12 - Personalisation
These are more than just stakeholders, they are communities: communities of shareholders, employees, suppliers and customers.