Entrepreneurship (11st ed )


Language: Anglais

Approximative price 51.74 €

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608 p. · 21x27.6 cm · Paperback
Written by an award-winning expertdemystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business.

Brief Contents

Unit 1 What Business Do You Want to Start?

Chapter 1 Entrepreneurs Recognize Opportunities

Chapter 2 The Business Plan: Roadmap to Business Success

The Daily Perc Sample Business Plan