Entrepreneurship (3° ed )

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Language: English
Cover of the book Entrepreneurship (3° ed )

Approximative price 138.83 €

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576 p. · 22.9x17.1 cm · Paperback
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy.
Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage.
1. A Framework for Entrepreneurship.
2. Resources and Capabilities.
3. The Environment for Entrepreneurship.
4. Entrepreneurial Strategies.
5. The Business Plan.
6. E-entrepreneurship.
7. Foundations of New Venture Finance.
8. Securing Investors and Structuring the Deal.
9. Building the Organization.
10. Corporate Venturing, Networking, and Franchising.
  • NEW - Use of the Internet - Integrated throughout with special treatment in Ch. 6. Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models.
  • NEW - 2 added chapters on e-entrepreneurship - Covers value pricing, market segmentation, lock-in, protection of intellectual property, and network externalities. Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world.
  • Resource-based theory - Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. Presents an overarching framework, and helps students focus on